Retail diagnostics that sell at scale
High‑performing consumer diagnostics for retail, online and marketplace channels
Built for retail, e‑commerce and marketplace delivery
70%+
Of consumers prefer home testing
2-3x
Higher conversion vs clinic‑only testing
+35%
Uplift in health category sales
* Based on retail health market benchmarks
The infrastructure behind retail diagnostics
Health diagnostics can be a high‑growth retail category, but only when the experience feels simple and trusted and the operations work at scale. Retail customers have low tolerance for friction, and diagnostics underperform quickly when product, fulfilment and customer journeys are handled in disconnected pieces.
Download our Health Inurersbrochure
- Lower claims
- Healthier members
- Better data
Diagnostics designed for retail and D2C
From product design and fulfilment to digital journeys and lab integration, we help retailers and brands launch and scale diagnostics that convert.
RDi helps retailers and digital platforms launch and scale consumer diagnostics across physical and online channels by taking responsibility for the parts that typically slow programmes down: compliant kit design and supply, fulfilment and returns, lab connectivity, and the digital journey that turns a product into a complete service.
Our complete diagnostic solution
A better pathway for retail diagnostics
Easy to buy, easy to use, built to support repeat demand.
Product selected or ranged
Consumer purchases in‑store or online
Self-sampling completed at home
Laboratory processes sample
Consumer purchases in‑store or online
Insight supportscategoryoptimisation andgrowth
Digital diagnostic insights powered by +CURA
The digital layer that turns diagnostics on the shelf into a complete retail service.
+CURA connects products to fulfilment, laboratories and consumer journeys, ensuring diagnostics perform consistently across marketplaces, e‑commerce and physical retail.
It enables seamless onboarding, secure results delivery and channel‑level performance insight – giving retailers and brands commercial certainty without introducing
A better consumerpathway frompurchase to result
Frequently asked questions
Do you offer private-label / white-label diagnostic kits?
Yes. RDi offers full white label diagnostic infrastructure for retail and D2C brands. We support bespoke branding while ensuring all products remain fully compliant and retail ready, enabling rapid launch through major retail and marketplace partners.
Are the kits compliant with UK and international regulations?
Yes. RDi diagnostic kits are manufactured and supplied in line with relevant regulatory requirements, including CE marking, MHRA registration where applicable, and country specific compliance for global distribution.
If a recall were ever required, can products be batch tracked?
Yes. All products are fully traceable through our fulfilment and digital systems. In the unlikely event a recall is required, affected batches can be identified and managed efficiently, supporting transparency and minimal retail disruption.
Can diagnostics be sold across multiple channels and regions?
Yes. RDi’s infrastructure is designed to support multi channel retail models, including supermarkets, e commerce, online platforms and marketplaces, with consistent performance across regions.
Do you provide the laboratory analysis as well as the kit?
Yes. RDi provides an end to end diagnostic solution, including laboratory processing, results delivery and digital reporting. This ensures a consistent consumer experience and removes complexity for retail and brand partners.
