Diagnostics ready for the shelf
Retail‑ready diagnostics that enhance pharmacy care in‑store and online
Better pharmacy care made possible
Easy to range, display and promote
Build trust at the point of purchase
Extend pharmacy services beyond the counter
Support repeat engagement and scalable revenue
Diagnostics designed for pharmacy‑led care
Download our pharmacy brochure to see how RDi delivers retail‑ready and wholesale diagnostic kits, scalable fulfilment and digital diagnostic pathways that help pharmacies grow services and revenue with confidence.
Expert product design for healthcare and regulated industries
Dispensing margins are under pressure. Customer expectations are rising. Pharmacies need diagnostic testing services that generate engagement, footfall and basket value without adding operational burden.
RDi enables pharmacy‑led diagnostics that behave like strong retail products on the shelf, while delivering clinically robust pathways behind the scenes. From intelligent packaging and compliant logistics to digital onboarding, lab integration and customer support, we make it easy to introduce and scale diagnostics confidently across single sites or national networks.
Our complete diagnostic solution
A better diagnostic pathway for your customers
Easy. Trusted. Compliant. Scalable.
Diagnostic product or range selected
Customer purchases kit in‑store or online
Sample collected at-home using self‑sampling kits and returned
Laboratory processes sample
Customer receives results privately
Aggregated insight supports service optimisation
Digital diagnostic insights with +CURA
The digital layer that turns diagnostics on the shelf into a complete service.
+CURA is the digital layer that connects every diagnostic product on your shelf to a complete, guided diagnostic pathway.
It provides customers with a clear, supported journey from purchase to results, while giving pharmacies visibility of engagement, completion and service performance. +CURA integrates with laboratory workflows and supports retail, digital‑first and blended pharmacy models without increasing in‑store workload.
Extend pharmacy care without extending operational burden
Frequently asked questions
Is this just a kit, or do you provide lab analysis as well?
RDi provides a full end to end diagnostic service. While we can supply diagnostic kits alone, most pharmacy partners choose our complete solution, including laboratory analysis, results delivery and digital reporting.
This ensures a consistent, compliant experience for customers while reducing operational complexity for pharmacy teams.
How quickly can pharmacy‑led diagnostics be introduced?
RDi’s off the shelf diagnostic ranges and end to end infrastructure allow services to be introduced quickly, without complex operational change. Solutions can be scaled across single stores or wider networks as required.
How is customer privacy protected when delivering results?
Customer privacy is protected through GDPR compliant systems, clinical governance and secure data handling.
Results are delivered privately to the customer via digital channels and are not shared with the pharmacy or healthcare professionals unless the customer explicitly chooses to do so. Customers are then presented with suggested next steps if necessary.
How do results compare to lab-based gold standards?
All RDi diagnostic kits are processed by regulated, accredited laboratories using validated testing methodologies, and are certified to industry standards such as CE marked and MHRA.
This ensures results meet recognised clinical and regulatory standards while remaining convenient for customers to complete at home.
What additional customer support is provided?
RDi provides clear, guided customer support designed to reduce in store queries and improve completion rates.
Each kit includes access to digital instructions, multilingual how to content and guided journeys via QR codes, supporting customers at every stage of the diagnostic process.
What happens in the event of a faulty kit or product recall?
RDi operates robust quality assurance and recall procedures in line with regulatory requirements.
Our fulfilment and digital systems enable affected products to be identified and managed quickly, supporting clear communication and minimal disruption for pharmacy teams and customers.
Can this service be white-labelled and offered under our pharmacy brand?
Yes. RDi offers white‑label diagnostic kits that can be branded under your pharmacy identity.
All packaging remains CE marked and UN3373 compliant. Our design team works closely with partners to ensure branding meets both regulatory and retail standards.
