RDi design consultancy
Better product design, made possible
Designing safer, smarter products through human‑centred innovation
We combine human‑centred design, engineering, automation and operational insight to create products and services that work in the real world. From medical kits to fulfilment workflows, we design across physical, digital and service environments.
Our team blends design innovation, regulatory expertise and automated production capability to deliver safe, scalable solutions grounded in real user and operational needs.
A clearer way to design
and develop new products
Human‑centred design reduces development time, improves adoption rates and ensures solutions are inclusive, accessible and intuitive. By understanding how patients, customers and operational teams engage with products, we design solutions that work safely and reliably at scale.
Partner with us for the full journey or select the steps you need. From discovery to prototyping, from engineering to compliance, our flexible process adapts to your project. We can also optimise and enhance existing designs, including RDi’s 160+ registered clinical kits and high-volume fulfilment processes.
Our methodology blends user research, prototyping, design for manufacture, regulatory awareness and technical rigour. This ensures clearer decisions, reduced risk and smoother progression from idea to validated product.
Our proven design and
product development
process
Every project is unique. We use a well‑executed, repeatable design and development process aligned with best practice and design‑control expectations. We can help you identify which you need support with, and how to reach the strongest outcomes.

Design consultancy



and iterate




define

Insights are translated into clear requirements, risks, constraints and success criteria that align with regulated environments and design control.

We shape how the product or service should work across physical, digital and operational touchpoints, developing multiple feasible concepts for evaluation.

We quickly build and test prototypes with users, validating what works, what is intuitive and where edge cases appear. Evidence guides every iteration.

We progress validated concepts into robust designs, selecting components, materials and sustainability options and preparing documentation for compliance and verification.

We prepare designs for reliable volume production. Our engineers work closely with automation, kitting and operations to ensure manufacturability at scale.

We support validation, pilots and commercial readiness and help protect IP. After launch, we refine based on operational and clinical feedback.

User interviews, workflow observation, environment reviews and market and competitor analysis define the real problem and context.
Expert product design for healthcare and regulated industries
Working with RDi gives you access to a team that has designed, refined and delivered solutions across UK healthcare and beyond. Our approach lowers development risk and cost, improves user experience, strengthens market positioning and supports long‑term commercial value.
The team has successfully delivered solutions across self‑sampling kits, medical packaging, digital interfaces and operational workflows for healthcare providers and major organisations worldwide.
Our solutions are shaped by:
-
Deep regulatory and
healthcare knowledge -
Automation and
traceability that ensure
consistency at scale -
Evidence‑led design and
testing -
A seamless pathway
from concept to
real‑world deployment -
Engineering and
manufacturability built
in from day one
Connecting diagnostics,
operations and
real‑time traceability
Our +CURA platform connects everything behind the scenes: logistics, sample tracking, operational visibility and results. It enables products and services that don’t just work in isolation, but across the entire diagnostic ecosystem.