RDi, a pioneer in healthcare innovation, has announced a brand evolution designed to strengthen their position as the leading partner for biological sample collection, screening and self-sampling diagnostics worldwide.
This transformation introduces a refreshed identity and three new sub-brands – RDi Health, RDi Evolve, and RDi Connect – each focused on delivering innovative solutions within their respective markets.
A strategic shift towards better diagnostics
Over two decades, RDi has grown from a data-driven communications provider into a trusted leader in diagnostic healthcare. The company powers NHS bowel cancer screening, partners with Northwest London Pathology, and has delivered over one million self-sampling kits worldwide. Alongside this, their work with private labs and retail has seen them create innovative packaging and kits, better care pathways and innovative digital solutions.
With rising demand for preventative care and digital integration – today marks an exciting new chapter in RDi’s journey – as they set out their commitment to a new standard of connected healthcare.
A message from our CEO
David Cahill, of RDi, said:
‘’This brand refresh is more than a new look. It’s a declaration of RDi’s commitment to being the most trusted partner for end-to-end diagnostic sampling and achieving our vision to save and improve lives. It allows a laser-focus on our specialisms and core markets – communicating our offer to customers with far greater clarity and flexibility and leveraging the power of our parent brand when working together. We’re already recognised for our excellence in sustainable design, automation, and fully traceable solutions, and now we’re raising the bar with unmatched digital integrations that connect patients, clinicians and labs in real time. It’s an exciting time for us.‘’
Three sub-brands, one vision – ‘Better made possible’
A dynamic new tagline has also been introduced to capture the essence of RDi and serve as an important reminder of core value and impact. RDi exists to make the world better, its products and solutions are better-made and they facilitate better connections and care pathways – making better possible.
- RDi Health – Better healthcare, made possible. Your trusted source for diagnostic kits, components, and consumables. From design and manufacturing to assembly, packaging and delivery, RDi Health ensures testing is easier, safer, and more accessible for people everywhere.
- RDi Evolve – Better insights, made possible. Responsible for driving RDi’s digital transformation in healthcare, they are introducing advanced tools like +CURA (which allows for universal test tracking, results management and real-time logistics), providing automation support, Oracle Cerner customisation, and tailored API integration. RDi Evolve provides its customers with actionable insights, streamlined workflows and greater visibility – critical for better and preventative care.
- RDi Connect – Better connections, made possible. This is smarter delivery using intelligent data systems, ensuring that secure, scalable fulfilment and communication is possible. From SIM distribution and allocation for world-leading telecoms providers to the production and safe delivery of products linked to sensitive information – RDi Connect enable streamlined supply chains and maintain compliance and traceability.
David adds: “Our new identity not only honours our heritage but firmly reflects who we are today and outlines our ambition too. By introducing RDi Health, Evolve, and Connect, we’ve set a clear pathway that will empower healthcare providers to deliver exceptional preventative care, and we couldn’t be prouder.’’
About RDi
Founded in 2004, RDi has evolved from a specialist in data-driven communications to a leader in end-to-end healthcare and secure communication solutions. Today, RDi combines diagnostic expertise, digital innovation, and fulfilment capabilities to help healthcare providers deliver smarter, faster, and more connected care.
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